The relationship of life insurance ownership with demographic and psychographic factors: a preliminary study in Alor Setar, Kedah

• Main Authors: Tan, Suang Sin, Lim, Chee Chee
• Other Authors: [e-mail]
• Format: Article
• Language: English
• Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2017
• Subjects: Binary logistic regression; Ethnicity; Demographic factor; Income; Life insurance; Psychographic factor; Risk attitude
• Online Access: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/50093

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