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Investigation of the relationship between social support, relationship quality and social commerce

Link to publisher's homepage at http://ijbt.unimap.edu.my

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Main Authors: Kamangarpoor, Sahar, Shahmoradi, Behrooz
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2017
Subjects:
Social support
Relationship quality
Social commerce
Social networks
Online communities
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/50024
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spelling my.unimap-500242018-07-24T02:46:32Z Investigation of the relationship between social support, relationship quality and social commerce Kamangarpoor, Sahar Shahmoradi, Behrooz Social support Relationship quality Social commerce Social networks Online communities Link to publisher's homepage at http://ijbt.unimap.edu.my The emergence of social network sites and increasing popularity of social network sites have risen to a new electronic commerce stream, called social commerce. In social commerce individuals share their information and experiences about products and services, creating a friendly and supporting online environment. This study based on social support and relationship quality theories considered as a model to investigate the relationship between social support, relationship quality and social commerce intention. In this regard after reviewing the relevant literature, a research model introduced by Hajli in 2014 with some modifications selected as the research model. A questionnaire of 22 items adopted from previous literature applied to data collection. The research conducted on two popular social network users in Iran, Facebook and Telegram. A sample consists of 384 volunteers filled out the questionnaires. Pearson correlation analysis method and partial least square applied to test the model. The results indicated that social commerce intention is directly related to both social support and relationship quality. The research findings emphasize on technological changes in electronic commerce and provide new strategies to firms and sellers to adopt innovation and serve social networks in their business. 2017-10-23T04:55:30Z 2017-10-23T04:55:30Z 2016-10 Article International Journal of Business and Technopreneurship, vol.6(3), 2016, pages 363-378 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/50024 http://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Social support
Relationship quality
Social commerce
Social networks
Online communities
spellingShingle Social support
Relationship quality
Social commerce
Social networks
Online communities
Kamangarpoor, Sahar
Shahmoradi, Behrooz
Investigation of the relationship between social support, relationship quality and social commerce
description Link to publisher's homepage at http://ijbt.unimap.edu.my
format Article
author Kamangarpoor, Sahar
Shahmoradi, Behrooz
author_facet Kamangarpoor, Sahar
Shahmoradi, Behrooz
author_sort Kamangarpoor, Sahar
title Investigation of the relationship between social support, relationship quality and social commerce
title_short Investigation of the relationship between social support, relationship quality and social commerce
title_full Investigation of the relationship between social support, relationship quality and social commerce
title_fullStr Investigation of the relationship between social support, relationship quality and social commerce
title_full_unstemmed Investigation of the relationship between social support, relationship quality and social commerce
title_sort investigation of the relationship between social support, relationship quality and social commerce
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2017
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/50024
_version_ 1643804057486229504
score 13.160551

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