Socio-demographic factors as predictors of customer loyalty to fast food restaurants in Delta State, Nigeria

• Main Authors: Inoni, O. Rita, Olannye, A. P., Gladson-Nwokah, N.
• Other Authors: [e-mail]
• Format: Article
• Language: English
• Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2017
• Subjects: Fast food restaurants; Customer loyalty; Demographic factors; Multiple regressions; Multiple comparisons; Delta State, Nigeria
• Online Access: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/50008

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