Examining the adaptation strategy at the level of the business model (sase study: Iran’s food industry)
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School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2015
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my.unimap-406832016-07-21T02:07:28Z Examining the adaptation strategy at the level of the business model (sase study: Iran’s food industry) Hadi, Bastam Asghar Moshabaki, Esfahani Asadollah, Kordnaeij Adel, Azar h.bastam@modares.ac.ir Adaptation strategy Business model Interpretive structural modeling Partial least squares Link to publisher's homepage at http://ijbt.unimap.edu.my Given the changes in the global business environment and the internationalization of businesses, numerous companies have adopted the adaptability strategy to take the maximum benefit of opportunities available in the markets beyond their national borders. The purpose of the present study is to understand the development of the adaptability strategy beyond the product level or marketing mix. In this regard, adaptability is investigated in the business model. For this purpose, after a review of the related literature and administration of interviews; the constituent factors of this adaptive business model were reckoned by content analysis and then with regard to the impact of these factors on each other, the inter-relationships were obtained through interpretive structural modeling (ISM). Finally, the proposed model was measured using partial least squares (PLS). The results of the study indicated a good fitness for the adaptive business model. Furthermore, the proposed model showed that there are cause-effect relationships between business model components in which a change in one component brings about other changes in other dimensions. 2015-12-30T09:11:01Z 2015-12-30T09:11:01Z 2015-10 Article International Journal of Business and Technopreneurship, vol.5(3), 2015, pages 357-384 2231-7090 http://ijbt.unimap.edu.my http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40683 en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
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Adaptation strategy Business model Interpretive structural modeling Partial least squares |
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Adaptation strategy Business model Interpretive structural modeling Partial least squares Hadi, Bastam Asghar Moshabaki, Esfahani Asadollah, Kordnaeij Adel, Azar Examining the adaptation strategy at the level of the business model (sase study: Iran’s food industry) |
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Link to publisher's homepage at http://ijbt.unimap.edu.my |
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h.bastam@modares.ac.ir |
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h.bastam@modares.ac.ir Hadi, Bastam Asghar Moshabaki, Esfahani Asadollah, Kordnaeij Adel, Azar |
format |
Article |
author |
Hadi, Bastam Asghar Moshabaki, Esfahani Asadollah, Kordnaeij Adel, Azar |
author_sort |
Hadi, Bastam |
title |
Examining the adaptation strategy at the level of the business model (sase study: Iran’s food industry) |
title_short |
Examining the adaptation strategy at the level of the business model (sase study: Iran’s food industry) |
title_full |
Examining the adaptation strategy at the level of the business model (sase study: Iran’s food industry) |
title_fullStr |
Examining the adaptation strategy at the level of the business model (sase study: Iran’s food industry) |
title_full_unstemmed |
Examining the adaptation strategy at the level of the business model (sase study: Iran’s food industry) |
title_sort |
examining the adaptation strategy at the level of the business model (sase study: iran’s food industry) |
publisher |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
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2015 |
url |
http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40683 |
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1643799455398363136 |
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13.214268 |