Relational antecedents and consequence of key account management performance: a review, framework and research agenda

• Main Authors: Kawsar, Ahmmed, Nor Azila, Mohd. Noor
• 其他作者: [e-mail]
• 格式: Article
• 语言: English
• 出版: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2015
• 主题: Key account management performance; Idiosyncratic investment; Repeat order; Length of relationship; Social exchange theory
• 在线阅读: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40046

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