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Identifying effects of mixed marketing in solar devices

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Main Authors: Firouze Hajialiakbari, Sharareh Hezarkhani
Other Authors: Fhajialiakbari@iauz.ac.ir
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2015
Subjects:
Marketing mix
Solar energy
Structural Equation Modeling (SEM)
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40036
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spelling my.unimap-400362016-07-21T02:10:07Z Identifying effects of mixed marketing in solar devices Firouze Hajialiakbari Sharareh Hezarkhani Fhajialiakbari@iauz.ac.ir sh.hezarkhani@yahoo.com Marketing mix Solar energy Structural Equation Modeling (SEM) Link to publisher's homepage at http://ijbt.unimap.edu.my/ The Sun is one of the main sources of renewable energy which can serve as a useful source of energy supply in most parts of the world. Using solar energy is not only necessary but also will be inevitable in future. The aim of this study is to investigate the effects of marketing Mix on using solar devices. Hypothesis discussed in the paper is: Marketing mix (price, product, place and promotion) affects using solar devices by consumers. The population of this study includes sell customers of solar energy products in Tehran, Iran and according to Cochran formula for determining the volume of Unlimited Data the sample size is 384, in 2013 to collect opinions of the people. Data collected using questionnaires and structural equation modeling (SEM) in Lisrel software was used for data analysis. The obtained results identify four aspects of the marketing mix (price, product, promotion and place) and related indicators of measured dimensions. All the proposed hypotheses were confirmed and thus each of the four marketing mix elements (price, product, place and promotion) has a significant impact on the amount of solar devices used. 2015-05-28T07:47:01Z 2015-05-28T07:47:01Z 2014-10 Article International Journal of Business and Technopreneurship, vol.4(3), 2014, pages 399-411 2231-7090 http://ijbt.unimap.edu.my/ http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40036 en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Marketing mix
Solar energy
Structural Equation Modeling (SEM)
spellingShingle Marketing mix
Solar energy
Structural Equation Modeling (SEM)
Firouze Hajialiakbari
Sharareh Hezarkhani
Identifying effects of mixed marketing in solar devices
description Link to publisher's homepage at http://ijbt.unimap.edu.my/
author2 Fhajialiakbari@iauz.ac.ir
author_facet Fhajialiakbari@iauz.ac.ir
Firouze Hajialiakbari
Sharareh Hezarkhani
format Article
author Firouze Hajialiakbari
Sharareh Hezarkhani
author_sort Firouze Hajialiakbari
title Identifying effects of mixed marketing in solar devices
title_short Identifying effects of mixed marketing in solar devices
title_full Identifying effects of mixed marketing in solar devices
title_fullStr Identifying effects of mixed marketing in solar devices
title_full_unstemmed Identifying effects of mixed marketing in solar devices
title_sort identifying effects of mixed marketing in solar devices
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2015
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40036
_version_ 1643799243739103232
score 13.214268

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