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Promotional strategy in Computer Science research article

Symposium of International Language & Knowledge (SiLK 2014), 14th-16th Feb 2014 was held at Hydro Hotel, Penang organized by Centre for International Languages, Universiti Malaysia Perlis.

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Bibliographic Details
Main Authors: Ina Suryani, Ab Rahim, Aizan, Y., Noor, H., Jasin, A. H., M. Hassan, Tanveer, Hazry, Desa, Assoc. Prof. Dr.
Other Authors: inasuryani@unimap.edu.my
Format: Working Paper
Language:English
Published: Universiti Malaysia Perlis 2014
Subjects:
Non native writers
Rhetorical strategies
Promotional strategies
Academic writing
ESL
English
Research article
Online Access:http://dspace.unimap.edu.my:80/dspace/handle/123456789/34647
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spelling my.unimap-346472017-11-29T08:31:58Z Promotional strategy in Computer Science research article Ina Suryani, Ab Rahim Aizan, Y. Noor, H. Jasin, A. H. M. Hassan, Tanveer Hazry, Desa, Assoc. Prof. Dr. inasuryani@unimap.edu.my Non native writers Rhetorical strategies Promotional strategies Academic writing ESL English Research article Symposium of International Language & Knowledge (SiLK 2014), 14th-16th Feb 2014 was held at Hydro Hotel, Penang organized by Centre for International Languages, Universiti Malaysia Perlis. Research articles are known to be concise and straight to the point however, studies have shown that promotional strategies have permeated into the writings of the scientific authors. The inclination to use promotional strategies can be attributed to the various research article writing motivations such as for career advancement, for sharing of knowledge, to secure research funding, to meet the requirement of the grant sponsors and to meet the university performance measures. While the native writers have been reported to utilize the promotional strategy as part of their writing strategy, lesser account on such practice has been described in relation to research articles written by non native writers. Broader account on the practice among non native writers is necessary to enhance the teaching of this strategy in the academic writing of ESL writers. This paper is aimed to discuss the use of promotional strategies in the research articles and to examine the finding of promotional strategies found in the introduction section of the research articles in a journal published in Malaysia. Ancient Greek rhetorical concepts of Logos, Ethos, Pathos, Telos and Kairos are employed to explain the basic rhetorical function of the Computer Science research articles and then, two steps in Swales (2004) CARS model are used to analyzed the research articles. Findings showed that the use promotional strategy among the subjects is still limited, suggesting such strategy to be incorporated into the teaching of writing research article. 2014-05-22T08:13:32Z 2014-05-22T08:13:32Z 2014-02 Working Paper http://dspace.unimap.edu.my:80/dspace/handle/123456789/34647 en Proceeding of Symposium of International Language & Knowledge (SiLK 14);2014 Universiti Malaysia Perlis Centre of International Languages
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Non native writers
Rhetorical strategies
Promotional strategies
Academic writing
ESL
English
Research article
spellingShingle Non native writers
Rhetorical strategies
Promotional strategies
Academic writing
ESL
English
Research article
Ina Suryani, Ab Rahim
Aizan, Y.
Noor, H.
Jasin, A. H.
M. Hassan, Tanveer
Hazry, Desa, Assoc. Prof. Dr.
Promotional strategy in Computer Science research article
description Symposium of International Language & Knowledge (SiLK 2014), 14th-16th Feb 2014 was held at Hydro Hotel, Penang organized by Centre for International Languages, Universiti Malaysia Perlis.
author2 inasuryani@unimap.edu.my
author_facet inasuryani@unimap.edu.my
Ina Suryani, Ab Rahim
Aizan, Y.
Noor, H.
Jasin, A. H.
M. Hassan, Tanveer
Hazry, Desa, Assoc. Prof. Dr.
format Working Paper
author Ina Suryani, Ab Rahim
Aizan, Y.
Noor, H.
Jasin, A. H.
M. Hassan, Tanveer
Hazry, Desa, Assoc. Prof. Dr.
author_sort Ina Suryani, Ab Rahim
title Promotional strategy in Computer Science research article
title_short Promotional strategy in Computer Science research article
title_full Promotional strategy in Computer Science research article
title_fullStr Promotional strategy in Computer Science research article
title_full_unstemmed Promotional strategy in Computer Science research article
title_sort promotional strategy in computer science research article
publisher Universiti Malaysia Perlis
publishDate 2014
url http://dspace.unimap.edu.my:80/dspace/handle/123456789/34647
_version_ 1643802754434465792
score 13.19449

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