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A study of English for communication to enhance the tourism information: a case study of Klonghae Floating Market, Hat Yai, Songkla

Symposium of International Language & Knowledge (SiLK 2014), 14th-16th Feb 2014 was held at Hydro Hotel, Penang organized by Centre for International Languages, Universiti Malaysia Perlis.

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Main Authors: Paipun, Mungsiri, Jintana, Charoennetkul, Rawiwan, Poungsorn
Other Authors: pmungsiri@yahoo.com
Format: Working Paper
Language:English
Published: Universiti Malaysia Perlis 2014
Subjects:
English for communication
Klonghae Floating Market
Online Access:http://dspace.unimap.edu.my:80/dspace/handle/123456789/34614
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spelling my.unimap-346142014-05-22T04:24:29Z A study of English for communication to enhance the tourism information: a case study of Klonghae Floating Market, Hat Yai, Songkla Paipun, Mungsiri Jintana, Charoennetkul Rawiwan, Poungsorn pmungsiri@yahoo.com English for communication Klonghae Floating Market Symposium of International Language & Knowledge (SiLK 2014), 14th-16th Feb 2014 was held at Hydro Hotel, Penang organized by Centre for International Languages, Universiti Malaysia Perlis. The objectives of this research were to study the context of Klonghae Floating Market which relates to the potentiality to become internationally known market including studying information services to promote the market to the world tourism standard. The foreign tourist satisfaction with information services was conducted (September 2010-August 2012). The SPSS/PC was used in the analysis of data, percentage, arithmetic mean and S.D. The descriptive analysis of related data was also presented. It was found that the context of Klonghae Floating Market to communicate in English for facility in the resources and activities: the signs of the tourist location, the warning signs and the leaflet, and the market destination in the form of brochures and the Internet. It was found that most of the information at Klonghae Floating Market was written in Thai with little English. The information on the leaflet and brochures was written in both Thai and English. In addition, the information on the Internet was mostly written in Thai posted by the tourists. The researchers designed 3 types of English information: the Internet, the facility signs, leaflets and brochures. The level of satisfaction of the tourists for the Internet was at moderate level. The facility signs’ satisfaction was at low level. Finally, the satisfaction with the information on the leaflets and brochures was also at low level. Most of the foreign tourists got the information about Klonghae Floating Market from mouth to mouth (40%) and from tour company/hotel (33%) respectively. The suggestions and recommendations to improve the quality of the Market were the management of information and the tourism resources. It was suggested that Malay and Mandarin languages should be included in the information services. 2014-05-22T04:24:29Z 2014-05-22T04:24:29Z 2014-02 Working Paper http://dspace.unimap.edu.my:80/dspace/handle/123456789/34614 en Proceeding of Symposium of International Language & Knowledge (SiLK 14);2014 Universiti Malaysia Perlis Centre of International Languages
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic English for communication
Klonghae Floating Market
spellingShingle English for communication
Klonghae Floating Market
Paipun, Mungsiri
Jintana, Charoennetkul
Rawiwan, Poungsorn
A study of English for communication to enhance the tourism information: a case study of Klonghae Floating Market, Hat Yai, Songkla
description Symposium of International Language & Knowledge (SiLK 2014), 14th-16th Feb 2014 was held at Hydro Hotel, Penang organized by Centre for International Languages, Universiti Malaysia Perlis.
author2 pmungsiri@yahoo.com
author_facet pmungsiri@yahoo.com
Paipun, Mungsiri
Jintana, Charoennetkul
Rawiwan, Poungsorn
format Working Paper
author Paipun, Mungsiri
Jintana, Charoennetkul
Rawiwan, Poungsorn
author_sort Paipun, Mungsiri
title A study of English for communication to enhance the tourism information: a case study of Klonghae Floating Market, Hat Yai, Songkla
title_short A study of English for communication to enhance the tourism information: a case study of Klonghae Floating Market, Hat Yai, Songkla
title_full A study of English for communication to enhance the tourism information: a case study of Klonghae Floating Market, Hat Yai, Songkla
title_fullStr A study of English for communication to enhance the tourism information: a case study of Klonghae Floating Market, Hat Yai, Songkla
title_full_unstemmed A study of English for communication to enhance the tourism information: a case study of Klonghae Floating Market, Hat Yai, Songkla
title_sort study of english for communication to enhance the tourism information: a case study of klonghae floating market, hat yai, songkla
publisher Universiti Malaysia Perlis
publishDate 2014
url http://dspace.unimap.edu.my:80/dspace/handle/123456789/34614
_version_ 1643797543316881408
score 13.214268

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