A systems thinking approach in Kansei marketing and its behaviours as complex system
International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia.
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Universiti Malaysia Perlis (UniMAP)
2012
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my.unimap-207082012-08-15T01:45:15Z A systems thinking approach in Kansei marketing and its behaviours as complex system Shiizuka, Hisao Hashizume, Ayako shiizuka@cc.kogakuin.ac.jp hashi-aya@kansei.tsukuba.ac.jp Marketing Kansei information Systems thinking Small world network Complex system International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia. The primary purpose of this paper is to discuss that sensibility-driven marketing called as Kansei marketing, from the viewpoint of the systems thinking. It is known that the systems thinking gives a basic idea of the system dynamics. Because the system dynamics is basically described by the differential equation, it can be treated as complex systems. It is shown that a basic behavior of Kansei marketing corresponds to a small world network. Therefore, it is clarified that the behavior of Kansei-driven marketing can explains as complex systems. 2012-08-15T01:45:12Z 2012-08-15T01:45:12Z 2012-02-27 Working Paper http://hdl.handle.net/123456789/20708 en Proceedings of the International Conference on Man-Machine Systems (ICoMMS 2012) Universiti Malaysia Perlis (UniMAP) School of Mechatronic Engineering |
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Marketing Kansei information Systems thinking Small world network Complex system |
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Marketing Kansei information Systems thinking Small world network Complex system Shiizuka, Hisao Hashizume, Ayako A systems thinking approach in Kansei marketing and its behaviours as complex system |
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International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia. |
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shiizuka@cc.kogakuin.ac.jp |
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shiizuka@cc.kogakuin.ac.jp Shiizuka, Hisao Hashizume, Ayako |
format |
Working Paper |
author |
Shiizuka, Hisao Hashizume, Ayako |
author_sort |
Shiizuka, Hisao |
title |
A systems thinking approach in Kansei marketing and its behaviours as complex system |
title_short |
A systems thinking approach in Kansei marketing and its behaviours as complex system |
title_full |
A systems thinking approach in Kansei marketing and its behaviours as complex system |
title_fullStr |
A systems thinking approach in Kansei marketing and its behaviours as complex system |
title_full_unstemmed |
A systems thinking approach in Kansei marketing and its behaviours as complex system |
title_sort |
systems thinking approach in kansei marketing and its behaviours as complex system |
publisher |
Universiti Malaysia Perlis (UniMAP) |
publishDate |
2012 |
url |
http://dspace.unimap.edu.my/xmlui/handle/123456789/20708 |
_version_ |
1643793157744230400 |
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13.18916 |