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A systems thinking approach in Kansei marketing and its behaviours as complex system

International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia.

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Bibliographic Details
Main Authors: Shiizuka, Hisao, Hashizume, Ayako
Other Authors: shiizuka@cc.kogakuin.ac.jp
Format: Working Paper
Language:English
Published: Universiti Malaysia Perlis (UniMAP) 2012
Subjects:
Marketing
Kansei information
Systems thinking
Small world network
Complex system
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/20708
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spelling my.unimap-207082012-08-15T01:45:15Z A systems thinking approach in Kansei marketing and its behaviours as complex system Shiizuka, Hisao Hashizume, Ayako shiizuka@cc.kogakuin.ac.jp hashi-aya@kansei.tsukuba.ac.jp Marketing Kansei information Systems thinking Small world network Complex system International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia. The primary purpose of this paper is to discuss that sensibility-driven marketing called as Kansei marketing, from the viewpoint of the systems thinking. It is known that the systems thinking gives a basic idea of the system dynamics. Because the system dynamics is basically described by the differential equation, it can be treated as complex systems. It is shown that a basic behavior of Kansei marketing corresponds to a small world network. Therefore, it is clarified that the behavior of Kansei-driven marketing can explains as complex systems. 2012-08-15T01:45:12Z 2012-08-15T01:45:12Z 2012-02-27 Working Paper http://hdl.handle.net/123456789/20708 en Proceedings of the International Conference on Man-Machine Systems (ICoMMS 2012) Universiti Malaysia Perlis (UniMAP) School of Mechatronic Engineering
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Marketing
Kansei information
Systems thinking
Small world network
Complex system
spellingShingle Marketing
Kansei information
Systems thinking
Small world network
Complex system
Shiizuka, Hisao
Hashizume, Ayako
A systems thinking approach in Kansei marketing and its behaviours as complex system
description International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia.
author2 shiizuka@cc.kogakuin.ac.jp
author_facet shiizuka@cc.kogakuin.ac.jp
Shiizuka, Hisao
Hashizume, Ayako
format Working Paper
author Shiizuka, Hisao
Hashizume, Ayako
author_sort Shiizuka, Hisao
title A systems thinking approach in Kansei marketing and its behaviours as complex system
title_short A systems thinking approach in Kansei marketing and its behaviours as complex system
title_full A systems thinking approach in Kansei marketing and its behaviours as complex system
title_fullStr A systems thinking approach in Kansei marketing and its behaviours as complex system
title_full_unstemmed A systems thinking approach in Kansei marketing and its behaviours as complex system
title_sort systems thinking approach in kansei marketing and its behaviours as complex system
publisher Universiti Malaysia Perlis (UniMAP)
publishDate 2012
url http://dspace.unimap.edu.my/xmlui/handle/123456789/20708
_version_ 1643793157744230400
score 13.18916

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