Pembangunan kerangka kerja strategik CRM-I: Kajian kes di Institusi Pengajian Tinggi Awam

• Main Authors: Nor Hapiza, Mohd Ariffin, Dr, Abd Razak, Hamdan, Prof. Dr., Khairuddin, Omar, Prof. Dr.
• Other Authors: [e-mail]
• Format: Working Paper
• Language: other
• Published: Universiti Malaysia Perlis (UniMAP) 2011
• Subjects: International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010); Institusi Pengajian Tinggi Awam (IPTA); Customer Relationship Management (CRM); Pengurusan Perhubungan Pelanggan; Kerangka kerja strategik
• Online Access: http://dspace.unimap.edu.my/xmlui/handle/123456789/11772

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.