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Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.

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Bibliographic Details
Main Authors: Abdul Manaf, Bohari, Ruslan, Rainis, Prof. Dr., Malliga, Marimuthu, Dr.
Other Authors: manafdr@uum.edu.my
Format: Working Paper
Language:English
Published: Universiti Malaysia Perlis (UniMAP) 2011
Subjects:
International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Geographical information technology
Lifetime value
Geographical marketplace
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/11748
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spelling my.unimap-117482011-05-10T04:51:12Z Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace Abdul Manaf, Bohari Ruslan, Rainis, Prof. Dr. Malliga, Marimuthu, Dr. manafdr@uum.edu.my abdmanaf.bohari@yahoo.com rruslan@usm.my malliga@usm.my International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Geographical information technology Lifetime value Geographical marketplace The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia. Geographical information technology is one of the top most techniques for handling and managing the world wide business issues including customer lifetime value on the geographical based environment. In fact, visualizing the lifetime value of customer, specifically hypermarket’s customer is important to determine the most profitable customer’s to the business as well as strategic important for estimating how long life the customers will engage and doing transaction with the business. Beside that, others kind of technology, as well as financial information systems, retailing information systems, decision support systems, and so on are fail and unable to visualize clearly on how these lifetime value ‘alive and acting’ in the real marketplace. Critically, in perspective of multicultural societies just like Malaysia, visualizing customer lifetime value of multicultural customers are potentially as become strategic issues because it has major influence on certain aspects of current and future prospect of the business. In addition, although some of information technology has ability to visualize factors for prospecting customer lifetime value, however, it still unable to visualizing the real situation of customer’s in the platform of geographical marketplace. Thus, this paper is purposely for reviews some of geographical information technology approach and model that be potential to handle the issues of customer lifetime value in the geographical marketplace. Moreover, understanding the advantages and disadvantages geographical information technology approach and model are practically important to strengthening the past and current methods of visualizing customer lifetime value on the ground place. At the end, suggestion was made on how to improvise the performance of visualizing the customer lifetime value for application of Malaysia multicultural geographical marketplace. 2011-05-10T04:51:12Z 2011-05-10T04:51:12Z 2010-11-12 Working Paper http://hdl.handle.net/123456789/11748 en Proceedings of the International Conference on the Roles of the Humanities and Social Scienices in Engineering (ICoHSE 2010) Universiti Malaysia Perlis (UniMAP) Centre for Communication Skills and Entrepreneurship
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Geographical information technology
Lifetime value
Geographical marketplace
spellingShingle International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Geographical information technology
Lifetime value
Geographical marketplace
Abdul Manaf, Bohari
Ruslan, Rainis, Prof. Dr.
Malliga, Marimuthu, Dr.
Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace
description The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
author2 manafdr@uum.edu.my
author_facet manafdr@uum.edu.my
Abdul Manaf, Bohari
Ruslan, Rainis, Prof. Dr.
Malliga, Marimuthu, Dr.
format Working Paper
author Abdul Manaf, Bohari
Ruslan, Rainis, Prof. Dr.
Malliga, Marimuthu, Dr.
author_sort Abdul Manaf, Bohari
title Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace
title_short Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace
title_full Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace
title_fullStr Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace
title_full_unstemmed Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace
title_sort geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace
publisher Universiti Malaysia Perlis (UniMAP)
publishDate 2011
url http://dspace.unimap.edu.my/xmlui/handle/123456789/11748
_version_ 1643790233047662592
score 13.209306

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