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THE SWOT ANALYSIS STUDY OF SAMUDERA SHIPYARD AND ENGINEERING SDN BHD

This research is about to study the Strength, Weaknesses, Opportunities and Threats (SWOT) analysis on a company. This study focuses on the Small and Medium Enterprise (SME) company within maritime industry. For this research, a company which located in Damar Laut, Samudra Shipyard & Engineering...

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Main Author: NIK NAJMIL HISYAM B. AB. RAHIM
Format: Book
Language:English
Published: 2015
Online Access:http://localhost/xmlui/handle/123456789/10855
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id my.unikl.ir-10855
record_format eprints
spelling my.unikl.ir-108552015-09-10T00:36:34Z THE SWOT ANALYSIS STUDY OF SAMUDERA SHIPYARD AND ENGINEERING SDN BHD NIK NAJMIL HISYAM B. AB. RAHIM This research is about to study the Strength, Weaknesses, Opportunities and Threats (SWOT) analysis on a company. This study focuses on the Small and Medium Enterprise (SME) company within maritime industry. For this research, a company which located in Damar Laut, Samudra Shipyard & Engineering SDN BHD was selected as subject of research. The main objective of this study is to study the strength, weaknesses, opportunities and threats of the Samudra Shipyard & Engineering SDN BHD. This study provides an idea of how the SWOT analysis can be used as tools to create a strategic planning for the company. In this research, SWOT matrix analysis is used to identify the strengths and weaknesses of the Samudra Shipyard & Engineering. The finding of the TOWS Matrix diagnoses will determine the suitable strategic planning for the company. Several suggestions and recommendations were made as an outcome of the research. 2015-09-10T00:36:34Z 2015-09-10T00:36:34Z 2015-09-10 Book http://localhost/xmlui/handle/123456789/10855 en
institution Universiti Kuala Lumpur
building UniKL Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kuala Lumpur
content_source UniKL Institutional Repository
url_provider http://ir.unikl.edu.my/
language English
description This research is about to study the Strength, Weaknesses, Opportunities and Threats (SWOT) analysis on a company. This study focuses on the Small and Medium Enterprise (SME) company within maritime industry. For this research, a company which located in Damar Laut, Samudra Shipyard & Engineering SDN BHD was selected as subject of research. The main objective of this study is to study the strength, weaknesses, opportunities and threats of the Samudra Shipyard & Engineering SDN BHD. This study provides an idea of how the SWOT analysis can be used as tools to create a strategic planning for the company. In this research, SWOT matrix analysis is used to identify the strengths and weaknesses of the Samudra Shipyard & Engineering. The finding of the TOWS Matrix diagnoses will determine the suitable strategic planning for the company. Several suggestions and recommendations were made as an outcome of the research.
format Book
author NIK NAJMIL HISYAM B. AB. RAHIM
spellingShingle NIK NAJMIL HISYAM B. AB. RAHIM
THE SWOT ANALYSIS STUDY OF SAMUDERA SHIPYARD AND ENGINEERING SDN BHD
author_facet NIK NAJMIL HISYAM B. AB. RAHIM
author_sort NIK NAJMIL HISYAM B. AB. RAHIM
title THE SWOT ANALYSIS STUDY OF SAMUDERA SHIPYARD AND ENGINEERING SDN BHD
title_short THE SWOT ANALYSIS STUDY OF SAMUDERA SHIPYARD AND ENGINEERING SDN BHD
title_full THE SWOT ANALYSIS STUDY OF SAMUDERA SHIPYARD AND ENGINEERING SDN BHD
title_fullStr THE SWOT ANALYSIS STUDY OF SAMUDERA SHIPYARD AND ENGINEERING SDN BHD
title_full_unstemmed THE SWOT ANALYSIS STUDY OF SAMUDERA SHIPYARD AND ENGINEERING SDN BHD
title_sort swot analysis study of samudera shipyard and engineering sdn bhd
publishDate 2015
url http://localhost/xmlui/handle/123456789/10855
_version_ 1644485160665612288
score 13.222552

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