Interpreting green consumer behaviour
Despite the popularity of consumers’ environmental behaviour choices, little research has been forthcoming which analyzes green behaviour across different situations in a systematic way. A particularly relevant stream of research to explain the situational effect on consumer environmental behaviou...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
United Kingdom : Cardiff University
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/123456789/1931 |
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| Summary: | Despite the popularity of consumers’ environmental behaviour choices, little research has been forthcoming which analyzes green behaviour across different situations in a systematic way. A particularly relevant stream of
research to explain the situational effect on consumer environmental
behaviour is the Behavioural Perspective Model (BPM). A key insight of the
BPM is of the anticipated benefit consumers acquire and the impact of the environment that surrounds consumer choice. |
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