Reliability and validity of the key factors influencing Muslim tourists' behavioural intention in halal tourism to Borneo Island
The purpose of the pilot study is to identify the factors that influence tourist' intentions in halal tourism to the Island of Borneo (Sabah). The population of this study was the Muslim tourists visiting Sabah in 2023. The study used a quantitative research method, employing a purposive questi...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/43293/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43293/ http://dx.doi.org/10.6007/IJARBSS/v14-i12/23924 |
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