Factors influencing continuance intention to use social media among malaysian manufacturing smes: the mediating effect of social media usage
Malaysian SMEs were discovered to be using social media in their businesses. This is because social media is now one of the most important marketing channels for businesses. The role of social media, on the other hand, has been inconsistent and has yet to be heavily focused on the SME Manufacturing...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42813/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/42813/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/42813/ |
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