Search engine optimization for small and medium size accommodation websites in Sabah
This study researched into how small and medium sized accommodation (SMSA) firms in the tourism and hospitality industry in Sabah, can attain and sustain a competitive advantage in search engine marketing (SEM). A competitive advantage is achieved, if, in a specific market, the web page is ranked on...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42516/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/42516/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/42516/ |
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