Audit firm retention : analysing the effect of audit quality and the mediating role of customer satisfaction

• Main Author: Zubaidah Mohd Ali
• Format: Thesis
• Language: English; English
• Published: 2020
• Subjects: HF5601-5689 Accounting. Bookkeeping
• Online Access: https://eprints.ums.edu.my/id/eprint/42067/1/24%20PAGES.pdf; https://eprints.ums.edu.my/id/eprint/42067/2/FULLTEXT.pdf; https://eprints.ums.edu.my/id/eprint/42067/

Audit firm retention is a reliable indicator for audit firms to measure their competitive advantage for firm survival. To sustain audit firm retention, high audit qualities are crucial. Thus, it is important for the audit firm to deliver audit related services up to the expectation of the client fir...