SMEs E-Commerce Functional Value and Brand Performance: The Role of Internal and External Stimuli
The rapidly evolving digital landscape has positioned small and medium enterprises (SMEs) at the forefront of e-commerce growth. Shifting to online business has recently been identified as a strategic resource for SMEs’ competitive advantage. Thus, e-commerce and brand performance are integral compo...
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Main Authors: | , |
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Format: | Proceedings |
Language: | English English |
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Faculty of Business, Economics and Accountancy Universiti Malaysia Sabah
2023
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Online Access: | https://eprints.ums.edu.my/id/eprint/39332/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/39332/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/39332/ https://submit.confbay.com/thisconf/dwnl?view=download&acid=1401 |
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