Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor

This study explores the key factors influencing local entrepreneurs in Sabah and Selangor states in selling traditional food. Twenty (20) informants from various business categories are identified and interviewed using a qualitative method. The transcript interview is being analysed to develop code...

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Bibliographic Details
Main Authors: Adilah Md Ramli, Harifah Mohd Noor, Mazni Saad, Joko Sulistyo
Format: Proceedings
Language:English
English
Published: AMER ABRA cE-Baby e-International Publishing House, Ltd 2024
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/39025/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/39025/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/39025/
https://www.researchgate.net/publication/379091361_Exploring_the_Driving_Factors_behind_Traditional_Food_Entrepreneurs_in_Sabah_and_Selangor
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