Empowerment of MSME crafts recommendation system with content-based filtering method on social commerce after the pandemic

• Main Authors: Ahmad Kamal Ariffin Mohd Rus, Suaini Binti Sura, Lai Po Hung, Renita Astri, Titi Kurniati
• Format: Proceedings
• Language: English; English
• Published: EDP Sciences 2023
• Subjects: HD45-45.2 Technological innovations. Automation; QA75-76.95 Calculating machines
• Online Access: https://eprints.ums.edu.my/id/eprint/38787/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/38787/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/38787/; https://www.e3s-conferences.org/articles/e3sconf/abs/2023/101/e3sconf_icdmm2023_12001/e3sconf_icdmm2023_12001.html

Since the government officially declared the end of the pandemic in Indonesia, face-to-face trading activities between buyers and traders have increased again, especially in West Sumatra province. Some traders, in addition to running their businesses offline, also continue to utilize social media as...