Hill Rice (Oryza sativa L.): Exploring the Malaysian Knowledge, Perception and Intention to Purchase

• Main Authors: Nathaniel Maikol, Shafinah Kamarudin, Justin Sentian, Mohamad Zaki Mohamad Saad, Nur Hafizatun Ramlan, Leong, Wan Teng, Shiamala Devi Ramaiya
• Format: Article
• Language: English; English
• Published: Human Resource Management Academic Research Society (HRMARS) 2023
• Subjects: SB183-317 Field crops Including cereals, forage crops, grasses, legumes, root crops, sugar plants, textile plants, alkaloidal plants, medicinal plants
• Online Access: https://eprints.ums.edu.my/id/eprint/38249/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/38249/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/38249/; http://dx.doi.org/10.6007/IJARBSS/v13-i11/19655

Rice has a pivotal role as a crucial staple food for more than 50% of the worldwide population, including the nation of Malaysia. The challenges such as invasive and native pests, water scarcity issues, difficulties in accessing markets, pesticide-related health issues, and farmers' outmigratio...