The relationship between service quality, customer satisfaction and customer loyalty in the context of insurance industry in Kota Kinabalu

The purpose of this study is to examine the service quality towards satisfaction and customer loyalty. The study also examines the mediating effects of satisfaction between service quality and customer loyalty. In this study, the dimensions of service quality consist of five dimension attributes (e....

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Bibliographic Details
Main Author: Alvin Andrew
Format: Thesis
Language:English
English
Published: 2015
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/38096/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/38096/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/38096/
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