Behind the choices: Loss aversion's impact on students' course selection

• Main Authors: Zaiton Osman, Izyanti Awang Razli, Phang Ing @ Grace
• Format: Article
• Language: English; English
• Published: Malaysian Journal of Social Sciences and Humanities (MJSSH) 2023
• Subjects: HB1-3840 Economic theory. Demography; HG201-1496 Money
• Online Access: https://eprints.ums.edu.my/id/eprint/37993/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/37993/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/37993/; https://doi.org/10.47405/mjssh.v8i9.2528

This study investigates how the concept of loss aversion affects the decision-making process of students when they choose their courses at Universiti Malaysia Sabah. The primary focus of this research is to understand the impact of factors such as individual interests, career aspirations, and the re...