Analysing Trends in the Spatial-Temporal Visitation Patterns of Mainland Chinese Tourists in Sabah, Malaysia based on Weibo Social Big Data

• Main Authors: Rayner Alfred, Zhu Chen, Oliver Valentine Eboy, Zhang Luxuan, Li Renjie
• Format: Article
• Language: English; English
• Published: ResearchGate 2023
• Subjects: QA1-939 Mathematics; QA75.5-76.95 Electronic computers. Computer science
• Online Access: https://eprints.ums.edu.my/id/eprint/37714/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/37714/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/37714/; http://dx.doi.org/10.1016/j.heliyon.2023.e15526

Conducting on-site surveys to assess tourists’ spatial visitation patterns and preferences is both time and labour intensive. However, an assessment of regional visitation patterns based on social media data can be an important decision-making tool for tourism management. In this study, an assessmen...