Determination of satisfiers and dissatisfiers using herzberg's motivator and hygiene factor theory : An exploratory study

• 主要な著者: Chan, Jennifer Kim Lian, Baum, Tom
• フォーマット: 論文
• 言語: English; English
• 出版事項: Cognizant Communication Corp. 2007
• 主題: G154.9-155.8 Travel and state. Tourism
• オンライン･アクセス: https://eprints.ums.edu.my/id/eprint/3753/1/Determination_of_satisfiers_and_dissatisfiers_using_herzberg%27s_motivator_and_hygiene_factor_theory.pdf; https://eprints.ums.edu.my/id/eprint/3753/7/Determination%20of%20satisfiers%20and%20dissatisfiers%20using%20herzberg%27s%20motivator%20and%20hygiene%20factor%20theory.pdf; https://eprints.ums.edu.my/id/eprint/3753/; http://dx.doi.org/10.3727/109830407780339062

This article explores underlying guest satisfaction dimensions in the ecolodge service consumption context, a pioneering investigation adopting Herzberg's Motivator and Hygiene Factor Theory. The article suggests that consumer satisfaction can be measured by proposing a paradigm that adopts a b...