Determination of satisfiers and dissatisfiers using herzberg's motivator and hygiene factor theory : An exploratory study
This article explores underlying guest satisfaction dimensions in the ecolodge service consumption context, a pioneering investigation adopting Herzberg's Motivator and Hygiene Factor Theory. The article suggests that consumer satisfaction can be measured by proposing a paradigm that adopts a b...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Cognizant Communication Corp.
2007
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/3753/1/Determination_of_satisfiers_and_dissatisfiers_using_herzberg%27s_motivator_and_hygiene_factor_theory.pdf https://eprints.ums.edu.my/id/eprint/3753/7/Determination%20of%20satisfiers%20and%20dissatisfiers%20using%20herzberg%27s%20motivator%20and%20hygiene%20factor%20theory.pdf https://eprints.ums.edu.my/id/eprint/3753/ http://dx.doi.org/10.3727/109830407780339062 |
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