The attributes of e-commerce on e-customer satisfaction

• Main Authors: Zi, Meng Wang, Toh, Pei Sung, Brahim Chekima
• Format: Article
• Language: English; English
• Published: Macrothink Institute 2022
• Subjects: HF5548.7-5548.85 Industrial psychology
• Online Access: https://eprints.ums.edu.my/id/eprint/36577/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/36577/2/FULLTEXT.pdf; https://eprints.ums.edu.my/id/eprint/36577/; https://doi.org/10.5296/bmh.v10i2.20071

Due to the advancement of Internet technology and the globalization of commerce, e-commerce is developing at an unexpected speed. With the rise of China’s e-commerce industry and the substantial increase in the number of merchants, the competition in its industry has also increased. In this context,...