Consumers` towards sustainable packaging: A Study among the students and alumni of Faculty of Food Science and Nutrition Universiti Malaysia Sabah

• Main Authors: Mansoor Abdul Hamid, Keneswary Ravichanthiran, Oslida Martony
• Format: Article
• Language: English; English
• Published: Universitas Negeri Malang 2022
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://eprints.ums.edu.my/id/eprint/36562/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/36562/2/FULLTEXT.pdf; https://eprints.ums.edu.my/id/eprint/36562/; https://doi.org/10.17977/um069v2i12022p7-19

This study aims to identify the consumers’ behavior toward sustainable packaging. This study involved 284 students and alumni of the Faculty of Food Science and Nutrition, Universiti Malaysia Sabah. A questionnaire was used to garner the data, covering the participants’ demographic, consumers’ behav...