Perceived Threat of COVID-19 Influences Product Preferences: The Moderating Role of Consumers’ Mindset

• Main Authors: Felix Septianto, Chiew Tung Moi
• Format: Article
• Language: English; English
• Published: SAGE Publications Ltd 2021
• Subjects: H1-99 Social sciences (General); RA643-645 Disease (Communicable and noninfectious) and public health
• Online Access: https://eprints.ums.edu.my/id/eprint/36400/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/36400/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/36400/; https://doi.org/10.1177/1839334921998553

Recent research has suggested conflicting evidence on how consumers respond to threat (from diseases) concerning their product preferences. Specifically, consumers might exhibit higher versus lower preferences for typical (vs. atypical) products. Drawing upon the literature on consumption-based affe...