Valuing visitor’s willingness to pay for green tourism conservation: A case study of Bukit Larut Forest Recreation Area, Perak, Malaysia

• Main Authors: Fazilah Musa, Rutthiradevi Nadarajah
• Format: Article
• Language: English; English
• Published: Taylor & Francis 2023
• Subjects: GV191.2-200.66 Outdoor life. Outdoor recreation
• Online Access: https://eprints.ums.edu.my/id/eprint/36305/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/36305/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/36305/; https://doi.org/10.1080/27658511.2023.2188767

Bukit Larut, previously known as ‘Maxwell Hill’, is declared a Forest Recreation Area as part of green infrastructure that enhances the quality of life of people and boosts green tourism. However, due to the lack of a market, it is difficult to quantify the economic value of green tourism in monetar...