Consumer adoption of on-demand digital platforms: An integrated model

On-demand digital platforms are omnipresent in the contemporary marketplace of the digital era. The purpose of this study was to assess the factors influencing consumers’ intention to adopt on-demand digital platforms in the context of a developing country. Based on a modified integration of the uni...

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Bibliographic Details
Main Authors: Lim, Tze Yin, Lim, Bibiana Chiu Yiong, Leong, Choi Meng, Phang Ing @ Grace, Weng, Heng Foong
Format: Article
Language:English
English
Published: Wiley Periodicals, LLC 2023
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/36224/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/36224/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/36224/
https://doi.org/10.1002/joe.22210
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