Exploring Impact Factors of Mobile Instant Messenger Users’ Continuance Intention
Combining uses and gratifications theory and one construct, that is attitude, from the theory of planned behavior, led to the creation of the research model in this study. Structural equation modeling was applied to analyze data from 414 WeChat users. In this research, we aimed to explore the direct...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
International Information and Engineering Technology Association (IIETA)
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/35864/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/35864/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/35864/ https://doi.org/10.18280/isi.280109 |
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