The adoption of digital culture as a mechanism for the survival of micro scale business industry among traders in east Malaysia: a literature review analysis

Digital culture has become part of world mainstream reality, and the phenomenon of Covid-19 pandemic has further boosted the importance of digital culture empowerment among the global community. Conventional businesses are affected by the pandemic due to the control of movement and physical encounte...

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Bibliographic Details
Main Authors: Halina Sendera Mohd Yakin, Sabariah Abd Rahim, Kamsilawati Kamlun, Nur Thara Atikah Zainal, Esther Jawing, Junaidah Januin
Format: Article
Language:English
English
Published: 2022
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/35722/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/35722/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/35722/
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