Profiling the satisfaction of tourists visiting Mabul Island as a tourist destination based on demographic factors

• Main Authors: Caroline Geetha B. Arokiadasan, Rosle Mohidin, Tini Maizura Mohtar, Azaze@Azizi Hj. Abdul Adis
• Format: Article
• Language: English; English
• Published: Global Academic Excellence 2022
• Subjects: HF5410-5417.5 Marketing. Distribution of products; HF5549-5549.5 Personnel management. Employment management
• Online Access: https://eprints.ums.edu.my/id/eprint/35504/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/35504/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/35504/; http://www.jthem.com/; https://doi 10/35631/JTHEM.729014; https://doi 10/35631/JTHEM.729014

The study aims to examine whether the satisfaction of the tourists in visiting Mabul Island as a tourist destination can be influence by demographic variables. The study involves primary data collection where questionnaire was used as the instrument to collect information. The questionnaire was dist...