Parasocial relationship influence on the upcycled fashion purchase intention among igeneration in Malaysia post-Covid-19: an empirical study

• Main Authors: Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, Mastura roni, Nur hafidzah idris, Irfah Najihah Basir Malan, Olakunle Jayeola, Muhammad Fairuz Jamil, Ahmad Fadhly Arham
• Format: Article
• Language: English; English
• Published: Journal of Theoretical and Applied Information Technology (Jatit) 2022
• Subjects: T173.2-174.5 Technological change; TT490-695 Clothing manufacture. Dressmaking. Tailoring
• Online Access: https://eprints.ums.edu.my/id/eprint/35443/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/35443/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/35443/; https://www.researchgate.net/publication/365004814_Parasocial_Relationship_Influence_on_The_Upcycled_Fashion_Purchase_Intention_Among_Igeneration_In_Malaysia_Post-Covid-19_An_Empirical_Study

The coronavirus disease (COVID-19) pandemic has impacted the pursuit of sustainable development in various ways. Current consumer trends suggest an increased awareness of sustainable consumption or fashion consumption. Past studies have focused more on general concepts of sustainable fashion consump...