The uses and gratifications of whatsapp among the adolescents in University Malaysia Sabah
The purpose of this research is to investigate the wants and needs of WhatsApp instant messaging among adolescents in University Malaysia Sabah in Kota Kinabalu, Sabah. Identifying the needs of WhatsApp usage among the adolescents, identifying the uses of WhatsApp by the adolescents and identifying...
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| Format: | Academic Exercise |
| Language: | English English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/35344/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/35344/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/35344/ |
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| Summary: | The purpose of this research is to investigate the wants and needs of WhatsApp instant messaging among adolescents in University Malaysia Sabah in Kota Kinabalu, Sabah. Identifying the needs of WhatsApp usage among the adolescents, identifying the uses of WhatsApp by the adolescents and identifying the gratifications obtained by the adolescents in UMS are examined. This study was carried out in UMS with adolescents who used WhatsApp. A number of 375 adolescents took part in the survey. Respondents were chosen randomly in UMS. Data was collected using questionnaire adapted from “The Uses and Gratifications of WhatsApp among the Adolescents in University Malaysia Sabah”. Results revealed that respondents had various wants and needs in using WhatsApp. They possessed positive attitudes towards WhatsApp usage. Most of them had great experiences with WhatsApp. However, inaccessibility to Internet had slowed down their usage of WhatsApp. Finally, recommendations are made about using WhatsApp among adolescents in UMS. |
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