Investigating Brand Awareness During Covid-19 Pandemic in The Malaysian Hotel Industry

• Main Authors: Haziqah Fatinah Sulaiman, Daria Gom, Mary Monica Jiony
• Format: Article
• Language: English; English
• Published: Penerbit UMS 2022
• Subjects: RA648.5-767 Epidemics. Epidemiology. Quarantine. Disinfection; TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://eprints.ums.edu.my/id/eprint/33970/1/Investigating%20Brand%20Awareness%20During%20Covid-19%20Pandemic%20in%20The%20Malaysian%20Hotel%20Industry.pdf; https://eprints.ums.edu.my/id/eprint/33970/2/Investigating%20Brand%20Awareness%20During%20Covid-19%20Pandemic%20in%20The%20Malaysian%20Hotel%20Industry1.pdf; https://eprints.ums.edu.my/id/eprint/33970/; https://jurcon.ums.edu.my/ojums/index.php/lbibf/article/view/3545

This research aims to investigate brand awareness during the COVID-19 pandemic in the Malaysian hotel industry. It specifically focuses on how brand awareness among Malaysian consumers during the COVID-19 pandemic is influenced by customer engagement and perceived quality. The population of the rese...