Investigation On Salesperson’s Attributes with The Theory of Planned Behaviour and Their Influence on Unit Trust Actual Buying Behaviour

• Main Authors: Richard Albert Gontusan, Caroline Geetha Arokiadasan, Azizi @ Azaze Abdul Adis
• Format: Article
• Language: English; English
• Published: Zes Rokman Resources 2020
• Subjects: HG1-9999 Finance; HG4501-6051 Investment, capital formation, speculation
• Online Access: https://eprints.ums.edu.my/id/eprint/33426/1/Investigation%20On%20Salesperson%E2%80%99s%20Attributes%20with%20The%20Theory%20of%20Planned%20Behaviour%20and%20Their%20Influence%20on%20Unit%20Trust%20Actual%20Buying%20Behaviour.pdf; https://eprints.ums.edu.my/id/eprint/33426/2/Investigation%20On%20Salesperson%E2%80%99s%20Attributes%20with%20The%20Theory%20of%20Planned%20Behaviour%20and%20Their%20Influence%20on%20Unit%20Trust%20Actual%20Buying%20Behaviour1.pdf; https://eprints.ums.edu.my/id/eprint/33426/; https://www.ijbel.com/wp-content/uploads/2022/01/IJBEL23-029.pdf

Investment in unit trust funds potentially provides numerous benefits to investors, yet the situation in Malaysia indicates that there is much more to be understood about investment behaviour among investors, particularly in relation to the role played by unit trust agents as the sole salespeople fo...