Religiosity And Its Consequences in Halal Food Purchasing Behaviour: An Empirical Evidence from Tarakan, Indonesia and Tawau, Malaysia

• Main Authors: Marso, Haslinda Hasan
• Format: Article
• Language: English; English
• Published: Universiti Malaysia Sabah 2019
• Subjects: BP188-190 Islamic religious life; HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://eprints.ums.edu.my/id/eprint/33179/1/Religiosity%20And%20Its%20Consequences%20in%20Halal%20Food%20Purchasing%20Behaviour.pdf; https://eprints.ums.edu.my/id/eprint/33179/2/Religiosity%20And%20Its%20Consequences%20in%20Halal%20Food%20Purchasing%20Behaviour1.pdf; https://eprints.ums.edu.my/id/eprint/33179/; https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/2011; https://doi.org/10.51200/jaaab.v0i0.2011

Halal is a religious issue and an opportunity to increase sale and acquire a competitive advantage. This study aims to present the structural relationship between religiosity, attitude, and behavioural intention towards purchasing halal products. A total of 299 valid and usable questionnaires were o...