Ride or not to ride: Does the customer deviate toward ridesharing?

• Main Authors: Azra Shamim, Awais Ali Khan, Muhammad Ahsan Qureshi, Hamaad Rafique, Adnan Akhunzada
• Format: Article
• Language: English; English
• Published: Multidisciplinary Digital Publishing Institute (MDPI) 2021
• Subjects: HE5601-5725 Automotive transportation Including trucking, bus lines, and taxicab service; QA71-90 Instruments and machines
• Online Access: https://eprints.ums.edu.my/id/eprint/33100/1/Ride%20or%20not%20to%20ride_%20Does%20the%20customer%20deviate%20toward%20ridesharing.pdf; https://eprints.ums.edu.my/id/eprint/33100/2/Ride%20or%20not%20to%20ride_%20Does%20the%20customer%20deviate%20toward%20ridesharing%20_ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/33100/; https://www.mdpi.com/1660-4601/18/19/10352/htm; https://doi.org/10.3390/ijerph181910352

Traditional taxi services have now been transformed into e-hailing applications (EHA) such as Uber, Careem, Hailo, and Grab Car globally due to the proliferation of smartphone technology. On the one hand, these applications provide transport facilities. On the other hand, users are facing multiple i...