Profiling herbal medicine use by Transtheoretical Model and perceived value: A case study of young adults in Malaysia

Herbal medicine market is experiencing tremendous growth in these few years. Young adults between 20 to 29 years old is the largest Malaysian consumer segment with high demand for health-related products. However, this segment is now switching to non-herbal products. Engaging young adults to herbal...

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Bibliographic Details
Main Author: Tam Yin Ling @ Adeline Tam
Format: Article
Language:English
English
Published: Academic Inspired Network 2021
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/32997/2/Profiling%20herbal%20medicine%20use%20by%20Transtheoretical%20Model%20and%20perceived%20value.pdf
https://eprints.ums.edu.my/id/eprint/32997/1/Profiling%20herbal%20medicine%20use%20by%20Transtheoretical%20Model%20and%20perceived%20value%20_ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/32997/
http://www.ijafb.com/PDF/IJAFB-2021-37-11-04.pdf
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