Rural tourism in Kota Marudu, Sabah: Diversity of products and challenges

• Main Authors: Jabil Mapjabil, Jemmy Amanda Sipatau, Mohamad Pirdaus Yusoh
• Format: Proceedings
• Language: English; English
• Published: Academic Inspired Network 2021
• Subjects: G154.9-155.8 Travel and state. Tourism; HB1-3840 Economic theory. Demography
• Online Access: https://eprints.ums.edu.my/id/eprint/32455/1/Rural%20tourism%20in%20Kota%20Marudu%2C%20Sabah%2C%20Diversity%20of%20products%20and%20challenges.ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/32455/2/RURAL%20TOURISM%20IN%20KOTA%20MARUDU%2C%20SABAH%2C%20DIVERSITY%20OF%20PRODUCTS%20AND%20CHALLENGES.pdf; https://eprints.ums.edu.my/id/eprint/32455/; http://103.101.244.127/bitstream/123456789/2230/1/full%20proceeding%20ICEBTH2021.pdf

Kota Marudu has a variety of products with the potential to be developed as unique and attractive rural tourism attractions, especially in terms of its beautiful nature and cultural heritage. Rural tourism offers a variety of attractions and local products, such as ecotourism and agrotourism, as wel...