Impact of covid-19 on event industry: Event audience readiness towards event digitization

• Main Authors: Marry Tracy Pawan, Juliana Langgat
• Format: Proceedings
• Language: English; English
• Published: Penerbit UMT 2021
• Subjects: GV1-1860 Recreation. Leisure; RA643-645 Disease (Communicable and noninfectious) and public health
• Online Access: https://eprints.ums.edu.my/id/eprint/32309/1/Impact%20of%20covid-19%20on%20event%20industry%2C%20Event%20audience%20readiness%20towards%20event%20digitization.ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/32309/2/IMPACT%20OF%20COVID-19%20ON%20EVENT%20INDUSTRY%2C%20EVENT%20AUDIENCE%20READINESS%20TOWARDS%20EVENT%20DIGITIZATION.pdf; https://eprints.ums.edu.my/id/eprint/32309/; https://penerbit.umt.edu.my/wp-content/uploads/sites/75/2021/11/56-GTC2021.pdf

For the event organiser, Sabah is one of the states that becomes a focal point. As Sabah is one of the most popular tourist destinations, several large events such as the Sabah Jazz Festival, Pesta Lepa-lepa, Pesta Kaamatan, Pesta Kalimaran, and other festivals have been held. However, COVID 19’s di...