An insight into the relationship between human resource quality, risk-taking propensity, and community-based ecotourism in the rural community

• Main Authors: Shamezah Shamsul, Jakaria Dasan
• Format: Proceedings
• Language: English; English
• Published: Faculty of Business, Economics and Accountancy 2021
• Subjects: G154.9-155.8 Travel and state. Tourism; HF5549-5549.5 Personnel management. Employment management
• Online Access: https://eprints.ums.edu.my/id/eprint/32229/1/An%20insight%20into%20the%20relationship%20between%20human%20resource%20quality%2C%20risk-taking%20propensity%2C%20and%20community-based%20ecotourism%20in%20the%20rural%20community.ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/32229/2/An%20insight%20into%20the%20relationship%20between%20human%20resource%20quality%2C%20risk-taking%20propensity%2C%20and%20community-based%20ecotourism%20in%20the%20rural%20community.pdf; https://eprints.ums.edu.my/id/eprint/32229/; https://www.ums.edu.my/fpep/New%20Folder%201/PROCEEDINGS_OF_3RD_INTERNATIONAL_CONFERENCE_ON_ECONOMICS_ICE2021_.pdf

Community-based ecotourism (CBeT) has become a growing trend for the rural community venturing into tourism in Malaysia. However, the lack of know-how and entrepreneurship skills may decrease the potential of sustainable ecotourism businesses that they are dwelling in. Some scholars argued Human Res...