Does Security Concern, Perceived Enjoyment and Government Support Affect Fintech Adoption? Focused on Bank Users
Today, following the globalization of business and systems, together with advancement of technology, has revolutionized the way users access their finances. A new mean of banking services which use innovative information and automation technology or also known as fintech has been used widely. In lin...
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Sarawak Research Society
2021
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Online Access: | https://eprints.ums.edu.my/id/eprint/32111/1/Does%20Security%20Concern%2C%20Perceived%20Enjoyment%20and%20Government%20Support%20Affect%20Fintech%20Adoption.pdf https://eprints.ums.edu.my/id/eprint/32111/2/Does%20Security%20Concern%2C%20Perceived%20Enjoyment%20and%20Government%20Support%20Affect%20Fintech%20Adoption1.pdf https://eprints.ums.edu.my/id/eprint/32111/ http://jmaap.org/wp-content/uploads/2021/06/Does-Security-Concern-Perceived-Enjoyment-and-Government-Support-Affect-Fintech-Adoption-Focused-on-Bank-Users.pdf |
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my.ums.eprints.321112022-03-30T06:11:18Z https://eprints.ums.edu.my/id/eprint/32111/ Does Security Concern, Perceived Enjoyment and Government Support Affect Fintech Adoption? Focused on Bank Users Zaiton Osman Izyanti Awang Razli Phang Ing @ Grace HG1-9999 Finance HG1501-3550 Banking Today, following the globalization of business and systems, together with advancement of technology, has revolutionized the way users access their finances. A new mean of banking services which use innovative information and automation technology or also known as fintech has been used widely. In line with this, there is a pressing need to understand the factors that affecting bank user’s acceptance on fintech services. Using Technology Acceptance Model (TAM), this study conducted an analysis on three variables (security concerns, perceived enjoyment and government support) and age as a moderating variable that may influence the acceptance of fintech services. Using quantitative survey, 500 usable questionnaires were collected. The results indicate that security concerns and government support significantly influence the intention to adopt fintech while perceived enjoyment is not. Age did not moderate the relationship in all three variables. The research contributes to a review of fintech service adoption in Malaysia, with the aim of examining users' intentions to adopt fintech services. Sarawak Research Society 2021 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/32111/1/Does%20Security%20Concern%2C%20Perceived%20Enjoyment%20and%20Government%20Support%20Affect%20Fintech%20Adoption.pdf text en https://eprints.ums.edu.my/id/eprint/32111/2/Does%20Security%20Concern%2C%20Perceived%20Enjoyment%20and%20Government%20Support%20Affect%20Fintech%20Adoption1.pdf Zaiton Osman and Izyanti Awang Razli and Phang Ing @ Grace (2021) Does Security Concern, Perceived Enjoyment and Government Support Affect Fintech Adoption? Focused on Bank Users. Journal of Marketing Advances and Practices (JMAP), 3. pp. 61-78. ISSN 2682-8170 http://jmaap.org/wp-content/uploads/2021/06/Does-Security-Concern-Perceived-Enjoyment-and-Government-Support-Affect-Fintech-Adoption-Focused-on-Bank-Users.pdf |
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HG1-9999 Finance HG1501-3550 Banking Zaiton Osman Izyanti Awang Razli Phang Ing @ Grace Does Security Concern, Perceived Enjoyment and Government Support Affect Fintech Adoption? Focused on Bank Users |
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Today, following the globalization of business and systems, together with advancement of technology, has revolutionized the way users access their finances. A new mean of banking services which use innovative information and automation technology or also known as fintech has been used widely. In line with this, there is a pressing need to understand the factors that affecting bank user’s acceptance on fintech services. Using Technology Acceptance Model (TAM), this study conducted an analysis on three variables (security concerns, perceived enjoyment and government support) and age as a moderating variable that may influence the acceptance of fintech services. Using quantitative survey, 500 usable questionnaires were collected. The results indicate that security concerns and government support significantly influence the intention to adopt fintech while perceived enjoyment is not. Age did not moderate the relationship in all three variables. The research contributes to a review of fintech service adoption in Malaysia, with the aim of examining users' intentions to adopt fintech services. |
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Article |
author |
Zaiton Osman Izyanti Awang Razli Phang Ing @ Grace |
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Zaiton Osman Izyanti Awang Razli Phang Ing @ Grace |
author_sort |
Zaiton Osman |
title |
Does Security Concern, Perceived Enjoyment and Government Support Affect Fintech Adoption? Focused on Bank Users |
title_short |
Does Security Concern, Perceived Enjoyment and Government Support Affect Fintech Adoption? Focused on Bank Users |
title_full |
Does Security Concern, Perceived Enjoyment and Government Support Affect Fintech Adoption? Focused on Bank Users |
title_fullStr |
Does Security Concern, Perceived Enjoyment and Government Support Affect Fintech Adoption? Focused on Bank Users |
title_full_unstemmed |
Does Security Concern, Perceived Enjoyment and Government Support Affect Fintech Adoption? Focused on Bank Users |
title_sort |
does security concern, perceived enjoyment and government support affect fintech adoption? focused on bank users |
publisher |
Sarawak Research Society |
publishDate |
2021 |
url |
https://eprints.ums.edu.my/id/eprint/32111/1/Does%20Security%20Concern%2C%20Perceived%20Enjoyment%20and%20Government%20Support%20Affect%20Fintech%20Adoption.pdf https://eprints.ums.edu.my/id/eprint/32111/2/Does%20Security%20Concern%2C%20Perceived%20Enjoyment%20and%20Government%20Support%20Affect%20Fintech%20Adoption1.pdf https://eprints.ums.edu.my/id/eprint/32111/ http://jmaap.org/wp-content/uploads/2021/06/Does-Security-Concern-Perceived-Enjoyment-and-Government-Support-Affect-Fintech-Adoption-Focused-on-Bank-Users.pdf |
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1760230981905678336 |
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