Social Media Influencers and The Dietary Choices Among University Students

• Main Authors: Syahruddin Ahmad, Diandra Eleanor Bruno
• Format: Article
• Language: English; English
• Published: Secholian Publication PLT 2021
• Subjects: HF5410-5417.5 Marketing. Distribution of products; QP1-345 General Including influence of the environment
• Online Access: https://eprints.ums.edu.my/id/eprint/31786/1/Social%20Media%20Influencers%20and%20The%20Dietary%20Choices%20Among%20University%20Students.pdf; https://eprints.ums.edu.my/id/eprint/31786/2/Social%20Media%20Influencers%20and%20The%20Dietary%20Choices%20Among%20University%20Students1.pdf; https://eprints.ums.edu.my/id/eprint/31786/; https://msocialsciences.com/index.php/mjssh/article/view/1125/807; https://doi.org/10.47405/mjssh.v6i10.1125

This study investigated the attitude and subjective norms of students on Social Media Influencers (SMIs) towards the behavioural intent on their dietary choices in accordance with the Theory of Reasoned Action. Social media influencers as groups of people have had to some extent constructed a reputa...