The impact of risk willingness and opportunity recognition on business owners’ performance in Sabah, Malaysia

• Main Authors: Deewasnari Muddat, Sylvia Nabila Azwa Ambad, Rosmimah Mohd Roslin, Nelson Lajuni
• Format: Article
• Language: English; English
• Published: Penerbit UiTM 2021
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: https://eprints.ums.edu.my/id/eprint/31701/2/The%20impact%20of%20risk%20willingness%20and%20opportunity%20recognition%20on%20business%20owners%E2%80%99%20performance%20in%20Sabah%2C%20Malaysia_ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/31701/1/The%20impact%20of%20risk%20willingness%20and%20opportunity%20recognition%20on%20business%20owners%E2%80%99%20performance%20in%20Sabah%2C%20Malaysia.pdf; https://eprints.ums.edu.my/id/eprint/31701/; https://jibe.uitm.edu.my/images/jun2021/5deewasfull.pdf

This paper examines the impact of risk willingness and opportunity recognition on business owners’ performance in Sabah, Malaysia. The paper adopts non-probability sampling, known as a purposive sampling method, in selecting business owners. A total of 600 surveys using self-conducted questionnaires...