Practice of Corporate Social Responsibility (CSR) In Sustainable Tourism Development

• Main Author: Liew, Josephine Mei Ching
• Format: Thesis
• Language: English; English
• Published: 2018
• Subjects: HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
• Online Access: https://eprints.ums.edu.my/id/eprint/31089/1/PRACTICE%20OF%20CORPORATE%20SOCIAL%20RESPONSIBILITY%20%28CSR%29.pdf; https://eprints.ums.edu.my/id/eprint/31089/2/PRACTICE%20OF%20CORPORATE%20SOCIAL%20RESPONSIBILITY%20%28CSR%2924.pdf; https://eprints.ums.edu.my/id/eprint/31089/

Corporate social responsibility (CSR) has gained extensive attention among researchers and there are various reasons to practice CSR. Yet, there is little understanding on the practices of CSR by oil and gas companies in Malaysia. The purpose of this study is to examine the practice of corporate social responsibility (CSR) and conceptualize involvement of oil and gas companies in sustainable tourism development in Malaysia. The study will also identify the CSR motivation drive in CSR practices. Mixed method was used to address the research questions. The reason of choosing mixed method in this study is that mixed method is able to answer research questions that other methodologies are unable to answer; provide better and stronger inferences; maximizing the strength and reducing the limitation of single method research. Findings show that Oil and Gas companies’ CSR practices and involvement in sustainable tourism development focus on economic, philanthropic, community well-being, conservation and environment, license to operate, reputation and sustainability. It’s realized that CSR keys motivation drive of oil and gas companies in Sustainable Tourism Development are environment, ethic, reputation, stakeholder pressure and license to operates. Furthermore, finding shows that there is a positive and significant relationship between CSR and Sustainable Tourism Development. However, organization reputation is partially mediate the relationship between CSR and Sustainable Tourism Development.