Perceived security towards e-banking services: an examination among Malaysian young consumers
Electronic banking (or e-banking) has experienced an exponential growth in Malaysia in the recent years. It transforms the traditional banking services and leads to a huge shift in global marketing practices. Despite its popularity, many consumers still doubt about its efficiency and effectiveness....
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Format: | Article |
Language: | English English |
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Penerbit UMS
2017
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Online Access: | https://eprints.ums.edu.my/id/eprint/30775/1/Perceived%20security%20towards%20e-banking%20services.pdf https://eprints.ums.edu.my/id/eprint/30775/2/Perceived%20security%20towards%20e-banking%20services1.pdf https://eprints.ums.edu.my/id/eprint/30775/ https://jurcon.ums.edu.my/ojums/index.php/JAAAB/issue/view/172 https://doi.org/10.51200/jaaab.v0i0.1272 |
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https://eprints.ums.edu.my/id/eprint/30775/1/Perceived%20security%20towards%20e-banking%20services.pdfhttps://eprints.ums.edu.my/id/eprint/30775/2/Perceived%20security%20towards%20e-banking%20services1.pdf
https://eprints.ums.edu.my/id/eprint/30775/
https://jurcon.ums.edu.my/ojums/index.php/JAAAB/issue/view/172
https://doi.org/10.51200/jaaab.v0i0.1272