Perceived security towards e-banking services: an examination among Malaysian young consumers
Electronic banking (or e-banking) has experienced an exponential growth in Malaysia in the recent years. It transforms the traditional banking services and leads to a huge shift in global marketing practices. Despite its popularity, many consumers still doubt about its efficiency and effectiveness....
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Online Access: | https://eprints.ums.edu.my/id/eprint/30775/1/Perceived%20security%20towards%20e-banking%20services.pdf https://eprints.ums.edu.my/id/eprint/30775/2/Perceived%20security%20towards%20e-banking%20services1.pdf https://eprints.ums.edu.my/id/eprint/30775/ https://jurcon.ums.edu.my/ojums/index.php/JAAAB/issue/view/172 https://doi.org/10.51200/jaaab.v0i0.1272 |
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my.ums.eprints.307752021-10-26T11:48:54Z https://eprints.ums.edu.my/id/eprint/30775/ Perceived security towards e-banking services: an examination among Malaysian young consumers Zaiton Osman Azaze @ Azizi Bin Haji Abdul Adis Grace Phang HF5410-5417.5 Marketing. Distribution of products Electronic banking (or e-banking) has experienced an exponential growth in Malaysia in the recent years. It transforms the traditional banking services and leads to a huge shift in global marketing practices. Despite its popularity, many consumers still doubt about its efficiency and effectiveness. This paper aims to examine how young consumers, especially the Generation Y, perceive the e-banking security based on their perceived regulatory related issues, protected transaction, adequate mechanism and service quality. The results showed that all independent variables, except adequate mechanism, were significantly related to the perception of e-banking security. The findings provide important insights to both academicians and e-banking practitioners in planning for their e-banking strategy. Penerbit UMS 2017 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/30775/1/Perceived%20security%20towards%20e-banking%20services.pdf text en https://eprints.ums.edu.my/id/eprint/30775/2/Perceived%20security%20towards%20e-banking%20services1.pdf Zaiton Osman and Azaze @ Azizi Bin Haji Abdul Adis and Grace Phang (2017) Perceived security towards e-banking services: an examination among Malaysian young consumers. Journal of the Asian Academy of Applied Business, 4. pp. 15-27. ISSN 1675-9869 https://jurcon.ums.edu.my/ojums/index.php/JAAAB/issue/view/172 https://doi.org/10.51200/jaaab.v0i0.1272 |
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HF5410-5417.5 Marketing. Distribution of products Zaiton Osman Azaze @ Azizi Bin Haji Abdul Adis Grace Phang Perceived security towards e-banking services: an examination among Malaysian young consumers |
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Electronic banking (or e-banking) has experienced an exponential growth in Malaysia in the recent years. It transforms the traditional banking services and leads to a huge shift in global marketing practices. Despite its popularity, many consumers still doubt about its efficiency and effectiveness. This paper aims to examine how young consumers, especially the Generation Y, perceive the e-banking security based on their perceived regulatory related issues, protected transaction, adequate mechanism and service quality. The results showed that all independent variables, except adequate mechanism, were significantly related to the perception of e-banking security. The findings provide important insights to both academicians and e-banking practitioners in planning for their e-banking strategy. |
format |
Article |
author |
Zaiton Osman Azaze @ Azizi Bin Haji Abdul Adis Grace Phang |
author_facet |
Zaiton Osman Azaze @ Azizi Bin Haji Abdul Adis Grace Phang |
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Zaiton Osman |
title |
Perceived security towards e-banking services: an examination among Malaysian young consumers |
title_short |
Perceived security towards e-banking services: an examination among Malaysian young consumers |
title_full |
Perceived security towards e-banking services: an examination among Malaysian young consumers |
title_fullStr |
Perceived security towards e-banking services: an examination among Malaysian young consumers |
title_full_unstemmed |
Perceived security towards e-banking services: an examination among Malaysian young consumers |
title_sort |
perceived security towards e-banking services: an examination among malaysian young consumers |
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Penerbit UMS |
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2017 |
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https://eprints.ums.edu.my/id/eprint/30775/1/Perceived%20security%20towards%20e-banking%20services.pdf https://eprints.ums.edu.my/id/eprint/30775/2/Perceived%20security%20towards%20e-banking%20services1.pdf https://eprints.ums.edu.my/id/eprint/30775/ https://jurcon.ums.edu.my/ojums/index.php/JAAAB/issue/view/172 https://doi.org/10.51200/jaaab.v0i0.1272 |
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